Canberra to Capitalise on Mobile Technology

21 December 2012

The Canberra Guide, a smartphone app and mobile website for the National Capital, was jointly released today by Senator Kate Lundy and Minister Andrew Barr MLA.

Developed in collaboration between the National Capital Authority, ACT Government and the National Capital Attractions Association, The Canberra Guide allows tourists to plan their visit to the National Capital using a smartphone, tablet or other mobile device.

ACT Tourism and Events Minister, Andrew Barr, said the Canberra Guide will improve the experience of visitors to Canberra.

'The Canberra Guide is a useful way Canberrans and visitors alike will be able to locate and access information about major attractions and events taking place across the city,' Minister Barr said.

'The release of the smartphone app and mobile website has been timed to coincide with the start of Canberra's Centenary celebrations when an increased number of tourists are expected to visit the capital, and will help ensure they don't miss out on any of the fantastic activities and events that are planned for the city next year.'

Senator Kate Lundy said government must keep pace with technology to ensure it is communicating effectively.

'Smartphones are predicted to outnumber desktops in Australia next year,' Senator Lundy said.

'Australians are increasingly using smartphones to plan their visits and discover what events are taking place.

'The Canberra Guide will also explain the important features of Canberra, as our National Capital.'

Key features of the app include:

  • Attractions searchable by proximity, alphabetical listing, map or category (arts, centenary, family, gallery, heritage, museum, outdoors, science, shopping, sports)
  • Every event listed on the Centenary of Canberra program available
  • 30 minute tour suggestions for each attraction
  • Location of facilities in Canberra, such as playgrounds, toilets, airports etc.
  • Integration with social media

The Canberra Guide was developed by The Mark Agency for $100,000. This cost was shared between the National Capital Authority, ACT Tourism, Centenary of Canberra and members of the National Capital Attractions Association.

The mobile website is accessible on all smartphones here.

The Canberra Guide app is available for download on Google Play. It will also be available in the App Store in the coming weeks.

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